After the success of Nexbase’s 2015 advert, which saw their market share increase by 10% in the first 6 months of the advert being aired, they approached us again to produce their second national advert ‘Let’s Not Be Childish’.
This new creative addresses the growing ‘parent’ audience, who want to ensure that they have the capacity to prove they weren’t at fault should they be involved in an accident on the road. It depicts children behaving like adults after they crash into each other while playing in toy cars. They argue over who’s fault it was before the ‘innocent party’ – in this case a five year-old girl, points out that if only she had her dad’s dash cam she could prove that the young boy who crashed into her was a ‘reckless driver’ and liable for the crash.
The advert shows how childish (and sometimes heated) the conversation can get after a traffic accident when actually, the grown-up thing to do would be to make sure you have a dash cam. Its aim is to simply and effectively highlight that if you have a dash cam installed it’s child’s play to unequivocally prove your innocence.