Nextbase     

Just what tech giant Nextbase wanted for Christmas

Men all over the UK are waking up each and every Christmas morning to the mundane gift of socks. It was now time to take a stand and give Dad something he really wanted – a Nextbase dash cam!

The dreaded socks!

What could it be?

The festive period is an integral time for many retailers and for in-car tech giants Nextbase they commissioned us to create a campaign which specifically target their main target audience the humble ‘Dad’.

Briefed to create a campaign which was relatable and humorous for the demographic, we looked deep within ourselves… What is Christmas all about for us? Family, friends, food and err… rubbish gifts.

 

 

What is Christmas all about for us? Family, friends, food and err… rubbish gifts.

The concept was simple but compelling – a typical Christmas scenario for Dad’s all over the world plays out. We place the viewer in the seat of a family living room through engaging, closely shot scenes as year on year Dad receives socks… socks and more socks. Each time masking disappointment with forced gratitude. Finally he receives something out of the ordinary – an unfamiliar box-shaped gift. It doesn’t feel like socks, what could it be? Dad opens the gift in haste to find (you’ve guessed it) a Nextbase dash cam. And oh boy is he ecstatic!

Behind the scenes

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