Nextbase

Award-winning Dash Cams

No More Socks!

Men all over the UK are waking up each and every Christmas morning to the mundane gift of socks. It was now time to take a stand and give Dad something he really wanted – a Nextbase dash cam!

Click here to view the ad

The festive period is an integral time for many retailers and for in-car tech giants Nextbase they commissioned us to create a campaign which specifically target their main target audience the humble ‘Dad’.

Briefed to create a campaign which was relatable and humorous for the demographic, we looked deep within ourselves… What is Christmas all about for us? Family, friends, food and err… rubbish gifts.

The concept was simple but compelling – a typical Christmas scenario for Dad’s all over the world plays out. We place the viewer in the seat of a family living room through engaging, closely shot scenes as year on year Dad receives socks… socks and more socks. Each time masking disappointment with forced gratitude. Finally he receives something out of the ordinary – an unfamiliar box-shaped gift. It doesn’t feel like socks, what could it be? Dad opens the gift in haste to find (you’ve guessed it) a Nextbase dash cam. And oh boy is he ecstatic!

To further push the creative and develop a more comprehensive campaign, we also worked on digital assets for social media, along with PR ideas; including a custom pair of Nextbase Xmas socks that were sent out to UK and European retailers.

In addition to this Nextbase where keen to give their bit back and realising how important socks where to people that may not be so fortunate this Xmas, decided to back a campaign that will help people on the street, providing new socks for every pair sent in to their chosen charity.

Today, as the business grows to new territories, including Europe and the US we continue to support a great, hard working team and nurture their growth and success. We can’t wait to see what’s next.

Now in our 5th year working closely with UK dash cam leaders Nextbase, our relationship has grown with each creative campaign which have helped to position them as an approachable tech brand offering great benefits to roads in Britain. During this active period we have seen the business from from £8m to £80m+ turnover.

Have a peak behind the scenes of the production here

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