Wirral NHS    

Giving urgent care a dose of creative medicine

After the success of the Choose Well campaign produced for NHS Wirral in 2017, we were tasked by the Commissioning Group to help spearhead creative for their latest project. ‘Urgent Care’ – A key regional project that will affect healthcare services for every individual on the Wirral.

 

 

 

Urgent Care services throughout England are set for major changes over the forthcoming years. These changes are designed to improve accessibility and care throughout England and will affect the many of us that use some form of Urgent Care including A&E departments, Walk-in’s and GP surgeries.

As one of the first regions to pioneer these changes Wirral NHS required a creative strategy that would engage with the public, ensuring residents opinions are heard and to help them choose a solution that was most appropriate for them.

See the full animation →

NHS needed a creative strategy that would engage with the public, ensuring residents opinions are heard

wirralurgentcare.co.uk →

Over a period of several months we conducted global research into effective graphic styles and executions, while working alongside the CCG to understand the key messages they needed to promote. Once unravelled and outlined we could then set our highly skilled illustrator and animation team to create the perfect illustrative look and feel.

The outcome is a world of fun and engaging characters, made of simple shapes and bold colours. The characters help breakdown the complex – playing out real life scenarios to build a clear and understandable narrative.

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