Aura
Empowered Connections
A lesson in delivering cloud technology to schools
When Agni Amin came in to tell us his ambition to disrupt the marketplace in technology procurement, we’ll be honest, we didn’t really understood what he did. But we’re all about disrupting the norm and wanted to find out more.
After a workshop and several phases of research and development we were absorbed in Agni’s world. This market was cold, corporate and stale as last weeks Warburtons. This market was for the taking.
Over the following months we explored how we could create Agni the edge he was looking for, while still appealing to a fairly corporate crowd and after several meetings we decided on the name – Aura. It made sense as cloud storage is both invisible but ever-present – working seamlessly in the background.
Developing this further we decided that people & human warmth needed to be at the heart of their strategy. Yes we’re selling technology but at the same time it is people that use the technology and we didn’t want to be remiss of that.
Aura Cloud launched in mid 2017. With a rush to the finish line for a presentation we managed to delivery Agni’s business cards only moments before his first big client meeting. Thankfully they arrived in time, and what was an even greater win was that Aura Cloud landed its first client.
“The quality of service we received from the team at Black & Ginger went well beyond our expectation.”
A. Amin – Aura Cloud