Building a Disruptive Brand from the Ground Up
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After developing the brand narrative for Liverpool City Region, we were approached by Liverpool Enterprise Partnership to develop the identity and creative strategy for a new company which will deliver growth across the city region. The identity had to reflect the newly developed regional narrative values of a cutting edge, dynamic and vibrant city at the forefront of enterprise and business.
We started by taking a deep dive into what the organisation does, in order to determine a suitable name which would be recognised throughout the region and further afar. The aims of the company are to offer support to people and business, elevating them and also accommodating a series of different growth programmes and sectors – creating a one-stop shop for all things growth in the region. We eventually landed on the name Growth Platform, a name which works on multiple levels.
From the go, it was clear that this brand had to be disruptive in what is typically a dry sector deprived of personality – there was a real chance to stand out from what other cities were doing with similar organisations. It had to be ownable, modern and eye-catching.
The modular and flexible identity uses building blocks to represent growth, ascent and the variety of people and businesses that Growth Platform supports. Within these energetic compositions are a series of bespoke patterns which represent some of the key values of Growth Platform – Community, Growth, Regionality.
Community
Growth & Direction
Regionality – North West
We started by taking a deep dive into what the organisation does, in order to determine a suitable name which would be recognised throughout the region and further afar. The aims of the company are to offer support to people and business, elevating them and also accommodating a series of different growth programmes and sectors – creating a one-stop shop for all things growth in the region. We eventually landed on the name Growth Platform, which works on numerous levels.
