A key insight to the project was that the brand had to target a massive range of potential clients in a world where almost all brands now use social media. Our approach was to produce an identity which was adaptable for different sectors; a flexible device which could house various content in an interesting and striking way. Throughout the identity, the brand mark merges with content in a fun and engaging way, framing circular imagery to spell out ‘WOW’.

Execution of the brand has ranged from online to print collateral, all the way to 4 foot rubber rings hanging from the office walls – a larger than life identity that can be applied in endless ways (so long as there are things in the world that are circular!) Most importantly we’ve provided WOW Social with a sense of individuality and distinction in a very competitive market.